It is only in recent years that the job market has become more competitive with companies spending more time focused on their employer branding to grab the attention of the best candidates out there. Being an employer with a clear and positive brand message is vital to not only your existing and new staff members, but also clients. Jobseekers will also now carry out their own research to get a read of your company’s culture to make sure that they are making the right move.

The Job Role

Ensure that your job descriptions are clear, outlining key tasks and compensation. A job role which sounds rewarding and meaningful, as well as having highlighting opportunities for professional development will attract more candidates to apply.

Employer Branding

A company’s reputation and image as an employer is crucial to persuading candidates to work there. The employer brand should cover elements like company culture, company vision and values, diversity and inclusion, professional development opportunities, employee benefits and employee satisfaction.

Having a strong brand as an employer will allow you to attract and source the top talent and retain them further down the line.

Which is more important?

In order to successfully recruit, you should adopt a blend of writing good descriptions while having a strong employer brand. Candidates are more drawn to companies where they not only find the job fulfilling but align with the company’s mission and values.