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  • Pin Point Recruitment

How to Write the Perfect Job Description

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Writing the perfect job description is essential to be able to attract the best candidates for the job. Pin Point Recruitment have over 20 years’ experience recruiting staff across a number of different industries, from healthcare, education to industrial. We know what information to include in your job descriptions to make quick and successful hires.

What is a Job Description?

A job description is a summary of responsibilities, qualifications and general skills required to successfully fulfil a job role. The job description is in place to interest unemployed people (or employed people looking for a new experience) to apply and find their new job opportunity.

Start off by a simple series of questions:

  • What is the title of the role?

  • What is the pay?

  • Where is the role located?

  • What are the Essential and Desirable experience/ qualifications for the role?

Job Titles

A job title should be specific to the role. This is to ensure that people searching for jobs in the specific sector can find the job advert online. The job should be short and to the point “Senior Warehouse Staff” or Project Management Administration”.

Rate of Pay

Some organisations do not wish to state exact salaries on job descriptions; however, most job seekers like to know what salary to expect before applying for a job. If you do not wish to state the exact salary it is advisable to use a range such as, ‘£30-35K per annum’. That way you can negotiate with the job seeker based on their experience.

Location and Shift Pattern

Include the location of the company near the start of the job description i.e. Newcastle/Hybrid. State shift patterns, days required to work and starting times. For example: Mon-Fri: 08.30-17.30.

Company Description

Write a short description of what the company is about, what they do, what industry they operate in and their values. This is to give the candidate a better understanding of what they should expect when starting the role.

Essential and Desirable Skills

To be able to attract the perfect talent for the role you’re hiring for set out a list of essential and desirable skills the candidate should possess.

Essential skills

Essentials are the specific qualification or skills required to complete the role. These are skills that the employer would look for in an employee. For example, essential skills can include:

  • Microsoft excel

  • Data analysis

  • Communication

  • Sage

  • Interpersonal skills

  • Teamworking skills

  • Adaptable

  • Critical thinking


Desirables are the skills and qualifications that aren’t necessary for you to get the job, however they would put you ahead of the hiring process if you were to have the skills listed. For example if you have completed advanced training and gained professionally recognised certification in your field of expertise, this would help you to stand out in the crowd of applicants.


Let applicants know how to submit their CV or call the hiring manager to find out more information on the role. You should include an email address and telephone number, along with a closing date for applications.

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